Landing PageUI/UXCopywritingCROFigma
On-Brand Landing Page (Energy Bars)
Conversion-rate-optimized, on-brand landing page for a energy bar brand's new offer.
Problem
The original landing page has many weaknesses from a CRO-perspective, giving users no incentive nor guidance on the action to take - let alone actually pruchasing.
Solution
The new landing page shows improvements to a combination of visual brand-identity and UI, copy and re-organization of the UX wireframe.
